Herbert Bayer: Universal
Princeton Architectural Press
A long look at a Bauhaus sensibility that refused to treat typography, furniture, and posters as separate problems.
I help brands, studios, and founders turn raw ideas into honest products. For seven years I've drifted between identity, interface, and three-dimensional work — always looking for the moment where craft meets clarity.
I design at the seam between the tangible and the digital. Logos that sit comfortably on a business card and on a render pass. Interfaces that feel like objects. Motion that moves with purpose, not decoration.
I grew up in Lagos drawing letterforms and later fell for Blender after a particularly bad MBTI rabbit-hole. Today I split my time between long-term brand partners and a rotating cast of independent studios. I believe the best work comes from staying in the kitchen — being embedded with a team long enough to understand the dish we're actually cooking.
Embedded brand + product partnerships with early-stage teams across Africa and Europe.
Led visual systems for three public launches. Shipped a design-ops handbook still in use by the team.
Owned the motion pipeline — from storyboards to final renders — for ten+ identity rollouts.
Built a portfolio the hard way: cold emails, late nights, and a lot of unsolicited logos.
Discovered the joy of a pen-tool. Haven't closed it since.
The clever idea is often the second one. The obvious one, executed well, almost always wins.
A good system survives its maker. It carries enough opinion to feel alive and enough room to be wrong in interesting ways.
Details are a love letter to whoever shows up next — a user, a teammate, a future version of yourself.
If the story matches the product, the rest takes care of itself. If it doesn't, no amount of polish will save it.
Princeton Architectural Press
A long look at a Bauhaus sensibility that refused to treat typography, furniture, and posters as separate problems.
Burna Boy · 2022
On repeat whenever I'm color-grading late. Puts me in the right headspace for a long render.
Adam Robinson-Yu · 2019
A small, generous game I keep coming back to. Reminds me that scale isn't the same thing as ambition.
If any of this sounds like your kind of trouble, I'd love to hear from you. Embedded engagements, identity sprints, or a weird idea you can't shake — all welcome.