ABOUT — CHAPTER 01

Designer,builder,collaborator.

I help founders, agencies and teams turn ideas into products people trust. For five years I've worked across strategy, UX, UI and front-end code, looking for the clearest version of every product.

Oluwafemi Oduneye in Yorùbá attire and fila
PORTRAIT · 001

A short version of a long story

I design and build products end to end, from strategy and research through UX, UI and design systems to production-ready front-end code.

I started designing products in Lagos in 2021, leading UX and UI for a logistics ecosystem. Since then I've worked across social, e-commerce, fintech and marketplaces, for agencies in Lagos and startups in the US and Canada. Today I lead product design at Intasect and prototype in code with Cursor, v0 and Claude Code, so a team can test how a product feels within days, not weeks.

BORN
2002 · Lagos
DESIGNING SINCE
2021
STUDYING
University of Lagos
LANGUAGES
English, Yorùbá
/ 02 · JOURNEY

Five years across agencies, startups and products of my own.

2024

Lead Product Designer

Intasect · Lagos · 2024 — Present

Lead product design across client engagements, from discovery to developer handoff. Shipped e-commerce, social commerce, mentorship and marketplace products, internal agency tools and marketing sites, prototyping in code to test ideas within days.

2023

Freelance Product Designer

Startups · USA · Remote · Jun 2023 — 2024

Designed brand identities and products for 5+ startups in fintech, e-commerce and social, from wireframes to high-fidelity prototypes and design systems.

2022

Creative Designer

EV.com · Canada · Remote · Dec 2022 — May 2023

Redesigned the e-commerce site into a more professional, trust-driven experience.

2022

UI/UX & Product Designer

GoDigital, Inc · Lagos · Aug — Dec 2022

Led end-to-end design of a social media app, from audience research and user flows to interactive prototypes, usability iterations and developer handoff.

2022

UI/UX & Brand Designer

NativeBrands · Lagos · Aug — Oct 2022

Designed web UI, dashboards and brand guidelines, with responsive layouts and reusable components that kept web and dashboard experiences consistent.

2021

Senior Product Designer

DiamondScripts · Lagos · Jul 2021 — Jun 2022

Led UX/UI for a logistics ecosystem serving drivers, dispatch teams and customers, backed by research with each, and built the design system that kept it consistent.

/ 03 · PRINCIPLES

Four beliefs I try to bring to every project.

01

Clarity first

If someone has to stop and think about how a screen works, it isn't finished. The clearest version wins over the cleverest.

02

Earn trust

People hand products their money, documents and time. Every flow should feel safe, predictable and honest about what happens next.

03

Design for conversion

Good design moves people to act. I design pages and flows around the one thing each person came to do, and measure whether they did it.

04

Prototype in code

I work AI-native, taking ideas from concept to a live, testable product in days, and I keep learning as the craft evolves.

/ 04 · TOOLKIT

The tools do the thinking for you — if you let them.

/ 01FigmaInterface & systems
/ 02CursorDesign-to-code
/ 03Claude CodeAI-assisted builds
/ 04v0Rapid live prototypes
/ 05GitHubGit workflows
/ 06VS CodeFront-end UI
/ 07VercelDeployment
/ 08IllustratorBrand & marks
/ 05 · EDUCATION

Education and certifications.

  • 2023 — 2028B.Eng. Surveying & Geoinformatics EngineeringUniversity of Lagos · expected
  • 2021 — 2023National Diploma, Computer ScienceYaba College of Technology
  • 2017 — 2019SSCE, Photography & Graphic DesignImmortal Glory College
  • CertificateBrand Strategy for DesignersCertification
  • CertificateDesigning Emotion: How to Use Design to Move PeopleCertification
/ 06 · CURRENTLY

What I'm keeping close this month.

READING

How to Talk to Anyone, Anytime, Anywhere

Larry King

On listening first and asking better questions, useful in every client call and user interview.

LISTENING

Love, Damini

Burna Boy · 2022

On repeat while I design.

PLAYING

No game right now

—

Nothing on the go at the moment.

/ 07 · NEXT

If any of this sounds like your kind of work, I'd love to hear from you. A new product, a website, an MVP, or an idea you can't shake: all welcome.

Let's makesomethingworth keeping.